Retail liquidation and inventory-monetization leader will lead Business Development and Partner Care Team, expanding strategic partnerships across North America.
September 23, 2026 - Westlake Village, CA - Great American Holdings, LLC ("GA Group"), a provider of financial advisory, valuation, asset disposition, investment banking, and lending services and majority-owned by funds managed by Oaktree Capital Management, L.P. ("Oaktree"), today announced the appointment of Lauren Steil as Director of Business Development & Strategic Partnerships for GA Merchant Solutions.
In this role, Lauren will lead the GA Merchant Solutions Business Development and Partner Care Team. She will oversee the development of strategic relationships with retail and wholesale partners across North America, helping create best-in-class recovery programs for excess, nonproductive, closeout, and end-of-life inventory.
Director of Business Development & Strategic Partnerships, Merchant Solutions
Lauren brings substantial experience in off-price retail, reverse logistics, inventory liquidation, and resale channels. Before joining GA Group, she led business development at Channel Control Merchants and, most recently, SVT Logistics. Across these roles, she developed strategic programs and built trusted relationships throughout the retail, liquidation, and supply-chain ecosystem.
"Lauren brings unique reverse logistics retail and 3PL industry experience, along with a true partnership-first mindset," said Seth Marks, Executive Vice President and Head of GA Merchant Solutions. "Having worked with her previously, I've seen firsthand her ability to think laterally, identify overlooked opportunities, and unlock meaningful value for retailers and CPG companies. We're thrilled to welcome Lauren to GA Merchant Solutions and look forward to the impact she'll make for our partners."
At GA Merchant Solutions, Lauren will focus on expanding relationships that help brands and retailers move inventory more intelligently, recover greater value, and turn excess product into growth opportunities. She will work closely with partners to understand their goals, align the right capabilities, and develop customized strategies that support recovery, liquidity, and sustainability objectives.
"I'm thrilled to join GA Group and contribute to a team with such a strong reputation for innovation and client impact. I look forward to collaborating with my new colleagues, building on the firm's momentum, and helping deliver meaningful results for the organizations we serve," said Lauren Steil, Director of Business Development & Strategic Partnerships at GA Merchant Solutions.
About GA
Merchant Solutions
GA Merchant Solutions is a merchant-led inventory monetization platform that helps retailers, brands, and wholesale partners unlock value from excess, nonproductive, and end-of-life inventory. Through tailored recovery strategies and a broad network of disposition channels, the company delivers immediate liquidity and maximizes value for a wide range of asset types. GA Merchant Solutions is a division of GA Group.
About GA Group
GA Group is a privately held global firm offering a comprehensive set of tailored solutions to meet our clients' diverse needs. Our experts provide advisory and valuation services, as well as monetize, lend against, and acquire assets across a broad range of sectors from both healthy and distressed companies. GA Group and its predecessors are celebrating over 50 years of customer service, and the company's leadership has over 100 years of collective experience in the industry. GA Group is majority-owned by funds managed by Oaktree Capital Management, L.P. For more information, please visit www.gagroup.com.
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Source: GA Group